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Virgin Mobile achieves a GUINNESS WORLD RECORDS™ title in Braamies @richardbranson

2 October 2013: Virgin Mobile South Africa has successfully achieved a GUINNESS WORLD RECORDS title for the Most people crammed into a Mini Cooper. 25 people squeezed into the old-school Mini at the new Virgin Mobile concept store in Braamfontein under the watchful eye of the media, the public, several officials and Sir Richard Branson himself.

The über-trendy store design is a mixture of British heritage and strong Jo’burg influences so, to celebrate the launch of the store, Virgin Mobile wanted to bring the GUINNESS WORLD RECORDS title to South Africa from the United Kingdom. The previous record for Most people crammed in a Mini Cooper (Classic Model) is 23 and was achieved by Danielle Maynard and the David Lloyd Divas (UK) on 15 November 2012.

The 25 participants, who needed to be adults taller than 1.5 metres, each received a GALAXY S III Mini – a compact smartphone with a powerful technology punch – sponsored by Samsung Electronics SA.

When the funky Virgin Mobile Mini Cooper doesn’t contain over two dozen people contorting their bodies, it is converted into a photo booth for consumers to use free of charge when visiting this vibrant, cutting-edge store, which has been designed to provide a creative space for the community to work, play and test drive the latest phones and accessories.

What’s more, Virgin Mobile has teamed up with Motherland Coffee Company, an emerging local Fair Trade coffee supplier, to provide tasty bites and beverages to peeps while they shop, get assistance, work or socialise in the store environment. Offering two hours of free Wifi access with any purchase from Motherland or Virgin Mobile, and plenty of plug points and steaming hot coffees, the store is definitely a place for making connections.

Another cool feature of the store is the artwork from designer Sibusiso Ngcobo featured in the lounge area. Ngcobo was the winner of Virgin Mobile’s “Naked Wall” competition which encouraged artists and designers in Maboneng to place their mark on the Braamfontein store and add the flair of Jozi culture to its walls.

“Both this concept store and the GUINNESS WORLD RECORDS  attempt is what Virgin Mobile is all about –innovation, fun, quality, value for money and a sense of competitive challenge. We are always striving to be different and better. More importantly, we’re focused on contributing to the wellbeing and happiness of people and the sustainability of the planet, hence our partnership with Motherland Coffee Company. Our partners’ pioneering attitude to delivering products ethically combines smart disruption with fair play. In short, we’re a lifestyle brand and really wanted to create a space for the community to connect and enjoy themselves”, says Anton Landman, CEO of Virgin Mobile South Africa.

Virgin Mobile Braamfontein takes great pride in its various collaborations with the Branson Centre of Entrepreneurship. Situated directly above the store, the Centre helps entrepreneurs become innovative business leaders through business training programmes, mentoring and support. In fact, The Virgin Mini Photo Booth was built by graduate Wes Boshoff and the team from Plastispray Customs. In addition, special uniforms for staff were designed by Ubuntuism, another organisation affiliated to the Cantre. While involving members and graduates through initiatives such as these, Virgin Mobile will also donate 50% of the profits made from all accessory sales to the Branson Centre of Entrepreneurship.

Braamies will get the hottest scoops with loads of special offers and the latest happenings at the store. So, whether you go to study, work, meet or just chill, Virgin Mobile Braamfontein is the place to be.

Virgin Mobile Braamfontein is situated at 19 Melle Street, Braamfontein. For more information visit and join the conversation on Facebook and Twitter.


KFC gives up the Colonel for hungry children @kfc

South Africa’s most loved Quick Service Restaurant brand is giving up its most valuable asset in an unprecedented move to highlight the plight of hungry children in the country.

To mark World Hunger Relief month, KFC South Africa has given up their Colonel logo and replaced it with the smiling faces of children. These faces represent the children that benefit from KFC’s Corporate Social Responsibility Initiative, Add Hope.

The extraordinary move is part of KFC’s Add Hope Campaign for October and reinforces the long-term commitment to child hunger relief in South Africa. From 1 October to 9 November, customers will see six little faces at 114 KFC stores, one in each major city across the country.

Since its launch in 2009, Add Hope has raised over R183-million towards feeding hungry children. KFC Africa Managing Director Doug Smart says “KFC Add Hope brings our brand, customers and staff together to make a difference, because we quite simply believe, a hungry nation can never be a growing one”.

More than 12-million South Africans go hungry every day[1]. A fifth of the population. The majority being children, women and the elderly. “The future of our children only looks brighter with a full tummy, so they can learn, grow and thrive. Through our Add Hope initiative we partner with over 90 beneficiaries across the country, including early childhood development organisations, children’s homes and school feeding programmes and we feed more than 40 000 children every month” says Smart.

The Add Hope initiative which runs all year round, lets customers purchase a menu item, “Add Hope”, for just R2 and have it added to their order. KFC believes Add Hope sits at the heart of its brand and as such, its franchisees also contribute a percentage of their marketing funds.

The campaign is a follow-on to Add Hope’s 2012 ‘Journey of Hope’, whereby extreme adventurer Riaan Manser cycled from Cape Town to Johannesburg on a limited calorie diet – literally spelling out the word ‘Hope’ across the South African landscape to highlight the plight of hunger.

KFC’s goal is to raise R2-million during the month of October from its customers to continue to spreading hope.

Yum! Restaurants International
KFC South Africa


SABC3 Regional Connect to touch down in East London @SABC3

Channel to “take the talent out of the box” to meet their multitudes of fans

SABC3’s popular Regional Connect event is back this year and will be touching down in East London with its cream of the crop talent at Tsogo Sun’s – Hemingway’s Gaming and Hotel Complex on Saturday, 5 October from 10:00 to 17:00. Fans will get the opportunity to meet and spend the day with their favourite SABC3 personality.

Regional Connect is a series of fun days for the whole family. The events include games, and activities plus interaction with some of your favourite celebrities from SABC3 programmes.

In line with the channel’s strategic objective to broaden the target audience and make the channel more accessible to a wider South African audience, the big focus this year is on shows such as Isidingo, Top Billing, 3Talk and Expresso.

Top talent taking part include Kgomotso Christopher, Motlatsi Mafatshe, Tema Sebopedi and Sisa Hewana from Isidingo; Graeme Richards and Leigh-Anne Williams from Expresso; Lorna Lukhele and Simba Mhere from Top Billing and Noeleen Maholwana-Sanqu from 3Talk.

Risuna Mayimele, Acting Network, Marketing and On-Air Manager, commented, “The SABC3 brand enjoys a loyal following and Regional Connect is one of the initiatives we use to get closer to our viewers and interact on a personal level. Hemingway’s will witness the biggest party East London has seen in years and we look forward to connecting with everyone.”

The SABC3 crew will close off their East London junket on Sunday, 6 October by visiting Breath of Life, a crisis pregnancy-care centre that reaches out to women with unplanned pregnancies. Breath of Life provides baby banks throughout the region. The baby banks give desperate mothers a safe alternative to rubbish bins and open fields, and will therefore help to reduce the number of infant deaths as a result of abandonment.


BIG SEAN Live in South Africa @BigSean

1 February 2014, Gallagher Estate, Johannesburg.

Presented by Axe in association with Channel O.

Hip-hop megastar, Big Sean, makes his first South African stage appearance on 1 February next year, brought to you by Axe, and in association with Channel O.

This exclusive and once-off event will take place at Gallagher Estate in Johannesburg on Saturday 1 February 2014. A tremendous feat for Axe, it is guaranteed to be a phenomenal gathering of hip-hop fans from across South Africa to witness the spectacle that is Big Sean.

AXE is exceptionally proud to be bringing in Big Sean as part of their debut foray into the music and lifestyle scene. “Music is an integral part of an AXE Man’s life, and through bringing out international artists, starting with Big Sean, we have the opportunity to create some once-in-a-lifetime experiences for our users” said AXE Brand Manager Vincent Viviers.

Big Sean’s first visit to SA and Africa follows hot on the heels of the star’s second studio album, Hall of Fame, selling an impressive 72 000 copies in its first week of release in August.

The artist’s career has exploded in the two years since his debut album, Finally Famous: The Mixtape, in 2011. After record first-week sales and raving reviews in Rolling Stone and just about everywhere else, it also spun off crossover hits with, among others, West and Roscoe Dash, Chris Brown and Nicki Minaj. GQ Mag’s ‘Hottest Rookie’ of 2012 now has a Facebook following pushing 3 million, close to 4 million twitter followers and no less than 46 million YouTube views worldwide.

The MC from Detroit, Michigan, has come a long way since free styling for Kanye West in 2005. Rapping since his pre-teens, Sean Anderson won an MC contest at a local hip-hop radio station, earning a spot to rap live on-air every Friday night for nearly a year. It was here that he made a lifetime contact in West who agreed to hear his freestyle. Following a mentorship from West, Sean signed with G.O.O.D. Music in 2007, and Def Jam in 2008.

Most recent accolades are double Grammy nominations for Mercy, his collaboration with West, his mentor, and which also featured label mate Pusha T and 2 Chainz.

Big Sean is currently touring the USA and Canada, with concerts and appearances scheduled in Miami, Atlanta, Toronto, Montreal and elsewhere during October.

G&G Productions, the company behind the successful Sensation ‘Innerspace’, NYE Live City Link Up and Space Ibiza South Africa, will be the team behind the production of Big Sean’s performance in South Africa.

About the tour venues and dates:

Big Sean will perform one gig only, on Saturday 1 February 2014, at Gallagher Estate in Johannesburg.

Tickets are on sale for General – R350, Golden Circle – R550 at Computicket.
086 915 8000

Follow Axe’s Facebook and Twitter pages closely for announcements on tickets and awesome giveaways and prizes to be won.

Join and claim the VIP-entering, lady-pulling, fashion-strutting, limo-riding lifestyle you deserve. Get AXECESS. Get In.

Big Sean links:



Castle Lite takes a light-hearted approach to communications with branded entertainment @castlelitesa

Castle Lite has taken a different approach to online marketing, with the utilisation of the next big thing – branded entertainment. This innovative marketing concept has taken off internationally and sees brands utilising video content which is interactive and engages with target consumers, to communicate their image and messages in a completely original way. This is achieved through the use of video content that is styled in a manner which is aligned to what consumers currently want to view. 

Castle Lite has picked up on this trend, yet to take off in South Africa, with the introduction of this innovative marketing concept and their unique “webisodes” that represent an entertaining combination of innovation and experimentation.

The unique and humorous ‘webisodes’ have been created to introduce Castle Lite’s new packaging innovation, the 2-Stage Cold Indicator, which tells consumers when their beer is either Cold or Extra Extra Cold. They show entertaining characters, known as ‘The Ice Breakers’, demonstrating how one could potentially activate Castle Lite’s 2-Stage Cold Indicator through a series of experiments. 

As an entertainment-based vehicle, branded entertainment can be implemented across various platforms, devices and environments. Primarily designed for the digital space, and therefore not yet regarded as a conventional advertising method, it represents a fresh and unexpected approach to promotion, particularly for the beer category.

The creation of Castle Lite’s ‘webisodes’ is the result of a collaboration with Digital Agency Hellocomputer, Giant Films, and internationally acclaimed Director Sam Coleman; where the brand has opted for this innovative marketing platform that is aligned to their mindset of continual ‘Extra Cold’ innovation.

“One of our key marketing objectives is to have a consumer-centric approach, to ensure that our consumers are involved in the evolution and promotion of our brand through the marketing messages that are communicated to them,” commented Leanne Martin, Castle Lite Marketing Manager of Communications. “An important consideration throughout all campaigns, and the marketing methods used, is to ensure that our consumer audiences enjoy the messages communicated to them. The use of branded entertainment allows us to effectively engage consumers in the digital space, with bespoke content and a channel specific approach.” 

Bringing internationally acclaimed Sam Coleman on board as director for Castle Lite’s ‘webisodes’, the ultimate success and longevity of this latest initiative will be achieved.

“Castle Lite has positioned themselves at the forefront of content marketing in South Africa, and I am very excited to be involved in this project,” commented Coleman. “The concept behind the use of this marketing platform is ultimately what intrigued me – a light-hearted and entertaining approach that effectively captures the dynamic of how a bunch of guys hanging out really are!”

Check out Castle Lite’s ‘webisodes’ here: 


The PHOTO & FILM EXPO 2013 – 31 OCT. – 3 NOV. @ The Coca-Cola Dome, JHB.

R200 – Weekend Pass (4 Day Pass) Thursday 31 Oct. – Sunday 3 Nov. 2013 R80 P/Day per Adult & R40 (Pensioners + under 16’s) Tickets available from or at the door. 

The past 5 years have seen the local photographic industry grow at a phenomenal rate, and become united like never One annual event brings together over 20 000 industry creatives and over 400 photographic brands for 4 days of bliss at The Coca-Cola Dome in Johannesburg. The PHOTO & FILM EXPO has developed over the past 5 yrs into the continents’ largest event catering to photographers and filmmakers, and has been referred to as one of the worlds’ leading photographic events.Visitors can expect 4 days of exciting free workshops, incredible new releases, over a Million Rand worth of giveaways, prizes and special deals and the widest range of photographic gadgets and activities available.The event is open to the public and caters to photographers and filmmakers of all skill levels and genres.

In addition to over 100 unique presentations and demonstrations being offered by some of the top local industry ‘players’, visitors can expect a selection of big name international presenters as well. Some of the 2013 international presenters include Pierre Poulain (Israel), Bruce Smith (UK), Andrew Appleton (UK) & David Newton (UK). Presenters discuss a range of topics from wedding photography to the challenges of shooting wildlife, studio setups, fashion, boudoir, and much more.There will be talks discussing important issues like copyright law and photographers (and filmmakers) rights. 

Join a panel discussion of wedding industry members debating what they as clients expect from a shoot, watch live shoots taking place from planning to completion, editing tips, and much more…With a R200 ticket giving visitors access for all 4 days and FREE access to all the workshops and demonstrations the event offers incredible value for money.  Visitors can opt to just pop in for one day at a rate of R80; colleges, teens and pensioners get a 50% discount.  Tickets are limited and available from or at the door. If workshops aren’t your thing, the product demonstrations and range of gadgetry on display will keep you enthralled for hours, and you can expect to see gear currently unavailable in local stores, and the best possible show specials. Attendance makes you eligible to enter the wide range of lucky draw contests on-site and stand in line to win your share of incredible prizes being awarded at the event. 


For more information visit



Consumers get a chance to “Leave an Impression” with Ballantine’s Soundtrack of You @Ballantines_LTD

In celebration of its all- new Finest bottle, the No. 1 whisky in Europe Ballantine’s, has partnered with legendary British DJ Pete Tong to launch Ballantine’s Soundtrack of You a global competition inviting people around the world to tell their life stories through music, submitting and sharing a soundtrack of their lives. 

The new Ballantine’s Finest bottle reflects the essence, personality and life story of its founder, George Ballantine. Recognising that music is a universal passion and that the music we make, listen to and share is the ultimate expression of who we are as individuals Ballantine’s is asking people around the world to share a playlist of five songs best representing their own personality and life story.

The competition which was launched earlier this month is running until 20th September 2013. . As an online led competition, consumers need to go onto and submit their personal compilations and soundtracks. Consumers with the most popular playlists, as voted for by the Facebook fans, will win the chance to see Pete Tong perform live for one night only, at an exclusive Ballantine’s event in Edinburgh, Scotland on the 26th October 2013.

On the competition, the legendary Tong comments “Music is the ultimate form of self-expression for most people and no matter where I am in the world; I love to see how passionate people are about music. I’m looking forward to seeing what people choose as their own personal soundtracks and to celebrating the climax of this competition at the Ballantine’s event in Edinburgh.”

Entries are pouring in around the globe, and one lucky South African will have a chance to win the grand prize which includes flights and two nights’ accommodation for the winner and a friend to travel to Edinburgh- Scotland, and to attend the Ballantine’s Soundtrack of You event. “We are really excited about the competition because as a nation, South Africa is filled with music talent, and what better way to celebrate this than give those talents an opportunity to showcase their musicality and
leave an impression? The grand prize is an added bonus!” remarked Ballantine’s Brand Development

Manager, Zuki Ndungane.

Entries are open until 20th September 2013

Follow Ballantine’s on Twitter via the handle @Ballantines_LTD
Facebook application:

Ballantine’s Whisky is part of Pernod Ricard.

Enjoy responsibly, not for sale to persons under the age of 18.
For more information on: Ballantine’s Soundtrack of You 


GIG GUIDE: OLD MUTUAL Music at the Gardens – THE SOIL @TheSoilMusic @OM_Concerts

Event: OLD MUTUAL MUSIC AT THE GARDENS presents The Soil and The Muffinz

Venue: Pretoria Botanical Gardens
Date: Sunday 29 September
Tickets for all concerts are available at

Ticketbreak: R80
Pre-sale at gardens: R90
On day sales at gardens and ticketbreak: R100
Children under 13 are free.

11h00 - Gates Open
14h00 – The Muffinz
15h00 – The Soil

Facilities available: Restaurant available on site.
Alcoholic beverages are for sale at the Restaurant.
Everyone is welcome to bring picnic baskets and blankets.
Kids Zone available 13h30 – 16h30

For more on the Old Mutual Music in the Gardens music series go to:


REWIND with MTN Joyous Celebration at the MTN FESTIVAL @joyousSA

Joyous Celebration will roll back the years and thrill their fans with past gospel hit songs when they take to the stage at the annual MTN Festival, at The Teatro in Montecasino from the 27th to the 28th September 2013.

Over the past 17 years, the renowned gospel ensemble has released numerous classics that have propelled them to stardom and these are some of the tunes they will be dishing out at the MTN Festival.

The concert at Montecasino, forms part of the MTN Festival which runs from 18 September to 13 October 2013 and gives you every reason to PLAY BIG, APPLAUD BIG, LAUGH BIG, SING BIG, EAT BIG, ROCK BIG, SHOUT BIG and PARTY BIG with a huge variety of events and entertainment options for each and every member of the family.

Brian Gouldie, the Chief Marketing Officer at MTN SA said: “MTN is committed to creating platforms that connect fans with their passion for music; the MTN Joyous Celebration rewind concert is testament to this and we believe the group will continue to thrill their fans with their hit classics at the MTN Festival. We are excited to be associated with this much adored and extremely talented choir and we look forward to yet another scintillating performance by the ensemble in Montecasino.”
This two-day Joyous Celebration concert, on the 27th and 28th September at The Teatro will also feature amazing solo performances by some of South Africa’s most renowned gospel artists and previous members of the group.

Jabu Hlongwane, the co-founder of Joyous Celebration, said: “We want to take our fans down memory lane and remind them once more why they fell in love with us and why we are now known as South Africa’s favourite choir.
“This concert will moreover show our supporters how much the choir has grown musically throughout the years,” continues Hlongwane

Do not miss this once in a life time opportunity of witnessing SA’s most loved ensemble perform their golden oldies book your tickets now via Computicket or purchase it at any Shoprite store.
Tickets are priced between from R180.00, No Children under the age of 3 years old will be allowed access and all children over 3 years must pay full price.
For more information and updates; join My Joyous Celebration on Facebook and follow @joyousSA on twitter.


Picture Tree’s Fausto Becatti helms hot new Spoek Mathambo video

Picture Tree’s Fausto Becatti is the director behind Spoek Mathambo’s brand new video for Diesel+EDUN’s Studio Africa project.

Titled “Awufuni” - or “You Should Have Called (My Heart)” - the clip is a colour-saturated, high-energy tribute to modern women that also exposes the vibrancy, creativity, and rich culture of South Africa.

“I wanted to celebrate exciting modern women – the strength of it, the fun of it, the flavor of it,” Spoek says of the track.

Featured on the musician, rapper and producer’s recent mixtape, Escape from ‘85, “Awufuni” is Mathambo’s take on the song of the same name by an old school South African girl group from the 60s, Izintombi Zesi Manje Manje (“Women of the now”). 

“A group of five girls form a futuristic gang, in a surreal way,” says Becatti of the core creative concept of the video. 

“There’s a main storyline where Spoek is on a date with this girl and she leads him into this scrapyard. He eventually tries to escape but she chases him and the girls then tie him up and perform this ritualistic dance around him.”

In creating the storyboard, Becatti added his vision to Spoek’s inspiration for the video. The two had been looking for an opportunity to work together since meeting earlier in 2013. “When the Diesel+EDUN’s Studio Africa project came along, Spoek and I knew the perfect opportunity had presented itself,” comments Becatti.

Creating “Awufuni” was a multinational effort that was spearheaded by VICE Magazine on behalf of Diesel+EDUN. Edun, a clothing label founded by Bono’s wife, Ali Hewson, has worked with Diesel on a two-season clothing collection with the most recent one being a 35-piece denim focused collection entirely manufactured in Africa with CCI cotton from Uganda.

The video’s cross-continental creative collaboration stretched from Italy (Diesel) to London (Vice), New York (Edun), Sweden (where Mathambo lives) and Johannesburg, where Becatti and Picture Tree are located.

Shot in a scrapyard in the south of Johannnesburg,”Awufuni” showcases some amazing South Africa talent, including four professional dancers - Robyn Brophy, Melissa Flerangile, Sne Mbatha and Tebogo Ribane. Street casting in Soweto also unearthed a major new talent in schoolgirl, Amanda Magi who plays the main girl gang member and “cat lady”. 

“She has something about her – an electricity. I’m excited for her to get her chance to do what she does best,” says Mathambo of Magi’s performance in the video.

The Becatti-helmed “Awufuni” is part of the second season of Diesel and Edun’s Studio Africa. The Autumn/Winter 2013 initiative sees Studio Africa champion three African musicians – Spoek, Faarrow and Olugbuenga.

Crew members included:

Director Fausto Becatti
Art Director Adi Koen
Make-up Amy Anstey
Wardrobe Samantha Constable
Producer Scott Njumbuxa
Executive Producer Gary King
Title Design Caryn Oberholzer
Sound Design Freqncy (Nathi Luthango & Motsi Tekateka
Edit & Grade Warwick Allan Mushroom MediaSM

Below is the link to watch the music video: